Antecedents and Consequences of Muslim Millennials Attitude Towards Halal Personal Care Products | Zendy

Febrina Mahliza | Zendy; Lucky Nugroho | Zendy; Anees Jane Ali | Zendy

AI Assistant Blog Pricing

Home ZAIA Blog

Open Access

Antecedents and Consequences of Muslim Millennials Attitude Towards Halal Personal Care Products

Author(s) -

Febrina Mahliza,

Lucky Nugroho,

Anees Jane Ali

Publication year - 2020

Publication title -

ikonomika

Language(s) - English

Resource type - Journals

eISSN - 2527-5143

pISSN - 2527-3434

DOI - 10.24042/febi.v5i2.7203

Subject(s) - nonprobability sampling , religiosity , generation y , data collection , business , population , advertising , marketing , personal care , generation x , psychology , sociology , social psychology , medicine , family medicine , social science , economics , environmental health , demographic economics , baby boomers

In Indonesia, the millennial generation is the generation that dominates the population. This is a promising target market for companies or producers of personal care products. This research focuses on the attitudes of the millennial generation towards halal personal care products. The method used is quantitative research with primary data taken from 143 millennial generation female consumer respondents in Jakarta and Tangerang with data collection techniques using purposive sampling. The data analysis used is Partial Least Square (PLS) analysis. Based on the results, the attitude of the millennial generation towards halal personal care products is significantly influenced by religiosity and halal knowledge. At the same time, media exposure has no significant influence on the attitude of the millennial generation towards halal personal care products.

The content you want is available to Zendy users.

Already have an account? Click here to sign in.

Having issues? You can contact us here

Accelerating Research