Role of Big Data in Business and Information Technology

This paper aims to evaluate the significance of the impact of big data in various fields and determine its future in those areas. A comprehensive review of literature on influence and trends of big data variables with respect to different fields built hypothetical foundation of the paper. The big data is a tremendous amount of structured and unstructured data that provides major insights into a particular field which further supports the decision-making systems and builds the foundation of company’s competitiveness. Data contributes in the processing, evaluation, understanding and decision-making steps. Big data influences every area that constitutes of pools of data. This proposed paper is beneficial to accumulate the knowledge regarding the hidden patterns and insights of big data variables and assess the value of it in major areas such as business and information technology.