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the marketing faculty have changed over the last decades to a considerable extent. Marketing academia all around the world have also been facing extremely competitive teaching and research environments. Not only individual, but also institutional academic production and teaching performance are needed to be capable of competing globally. Under these circumstances, exploring the states of marketing academia in higher education have become significantly important in order to observe the progress of marketing academia. Bu çal›flmada Türk pazarlama akademisine yönelik on y›l ara ile yap›lm›fl iki çal›flman›n bulgular› boylamsal bir yaklafl›mla karfl›laflt›r›lm›flt›r. Bu yaklafl›mla Erdogan ve Uzkurt’un (2007) çal›flmas› 2016 y›l›nda tekrarlanm›fl ve pazarlama akademisinin mevcut durumu ve problemlerine iliflkin ç›kar›mlarda bulunulmufltur. Her iki araflt›rmada da veriler Türk pazarlama akademisyenlerinden çevrimiçi ortamda ve kongre/sempozyumlarda b›rak-topla fleklinde ulaflt›r›lan anketlerle toplanm›flt›r. 2007 y›l›ndaki 108 kat›l›mc›ya karfl›l›k, 2016 y›l›nda her unvandan akademisyenin yer ald›¤› 132 kat›l›mc›ya ulafl›lm›flt›r. Araflt›rma bulgular› Türk pazarlama akademisinde yaflanan sorunlar›n on y›ll›k süre zarf›nda fazlaca de¤iflmedi¤ini gösterirken yay›n performans›n›n ise artt›¤›n› ortaya koymaktad›r. Araflt›rma ve ö¤retim ilgi alanlar›n›n tüketici davran›fl›, pazarlama araflt›rmas› ve pazarlama stratejisi alanlar›nda yo¤unlaflt›¤› görülmektedir. Öte yandan bu ilgi alanlar›, küresel trendler ve kariyerde ilerleme koflullar›na ba¤l› olarak de¤iflebilmektedir. Alan›n yaflad›¤› sorunlara iliflkin bulgular ise pazarlama e¤itimi aç›s›ndan önemli ç›kar›mlar sunmaktad›r. Nitekim pazarlama teorisi ve uygulama aras›ndaki bofllu¤un devam etti¤i düflünülmektedir. E¤itime yönelik vurgulanan temel sorun ise Türkiye’de ö¤renci kalitesinin y›ldan y›la düfltü¤ü yönündedir.

A Longitudinal Study of the Turkish Marketing Academia: What Has Changed and What Has Not in a Decade?