Las Representaciones Sociales de la Revolución Ciudadana en Guayaquil

This paper explores the discourses of the social bases form the Guayaquil society around management of the revolucion ciudadana government: perceptions, developing ideologies and folklores. The aim of this study was to determine the positions that draw lines of the discursive map to the government of Alianza Pais (AP). The data supporting this research were collected and analyzed using qualitative tools through a socio-hermeneutic approach. The results of this study indicate that the management of this without ignoring the rating of change that is the brand of AP. Finally, the data from this study are limited to Guayaquil.