Open AccessRecognition versus Recall as Measures of Television Commercial Forgetting
Author(s) -
Surendra N. Singh,
Michael Rothschild,
Gilbert A. Churchill
Publication year - 1988
Publication title -
journal of marketing research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 6.321
H-Index - 171
eISSN - 1547-7193
pISSN - 0022-2437
DOI - 10.2307/3172926
Subject(s) - forgetting , recall , repetition (rhetorical device) , psychology , measure (data warehouse) , cognitive psychology , recognition memory , function (biology) , computer science , cognition , linguistics , data mining , philosophy , neuroscience , evolutionary biology , biology
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