Open AccessCollinearity, Power, and Interpretation of Multiple Regression Analysis
Author(s) -
Charlotte H. Mason,
William D. Perreault
Publication year - 1991
Publication title -
journal of marketing research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 6.321
H-Index - 171
eISSN - 1547-7193
pISSN - 0022-2437
DOI - 10.2307/3172863
Subject(s) - collinearity , statistics , interpretation (philosophy) , regression analysis , econometrics , mathematics , linear regression , regression , computer science , programming language
Multiple regression analysis is one of the most widely used statistical procedures for both scholarly and applied marketing research. Yet, correlated predictor variables—and potential collinearity ...
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