Open AccessEnhancing Memory of Television Commercials through Message Spacing
Author(s) -
Surendra N. Singh,
Sanjay Mishra,
Neeli Bendapudi,
Denise Linville
Publication year - 1994
Publication title -
journal of marketing research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 6.321
H-Index - 171
eISSN - 1547-7193
pISSN - 0022-2437
DOI - 10.2307/3152225
Subject(s) - advertising , computer science , psychology , business
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