A Meta-Analysis of Satisfaction in Marketing Channel Relationships
Author(s) -
Inge Geyskens,
JanBenedict E.M. Steenkamp,
Nirmalya Kumar
Publication year - 1999
Publication title -
journal of marketing research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 6.321
H-Index - 171
eISSN - 1547-7193
pISSN - 0022-2437
DOI - 10.2307/3152095
Subject(s) - channel (broadcasting) , marketing channel , marketing , meta analysis , business , computer science , telecommunications , medicine
The authors advance a conceptual model of channel member satisfaction that distinguishes between economic and noneconomic satisfaction. The resulting model then is tested using meta-analysis. Meta-...
Accelerating Research
Robert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom
Address
John Eccles HouseRobert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom