Open AccessUsing the Theory of Signal Detection to Improve Ad Recognition Testing
Author(s) -
Surendra N. Singh,
Gilbert A. Churchill
Publication year - 1986
Publication title -
journal of marketing research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 6.321
H-Index - 171
eISSN - 1547-7193
pISSN - 0022-2437
DOI - 10.2307/3151808
Subject(s) - recognition memory , detection theory , computer science , psychology , signal (programming language) , pattern recognition (psychology) , speech recognition , cognitive psychology , artificial intelligence , machine learning , cognition , neuroscience , telecommunications , detector , programming language
Accelerating Research
Robert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom
Address
John Eccles HouseRobert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom