Open AccessMarket Orientation and Organizational Performance: Is Innovation a Missing Link?
Author(s) -
Jin Han,
Namwoon Kim,
Rajendra K. Srivastava
Publication year - 1998
Publication title -
journal of marketing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 7.799
H-Index - 243
eISSN - 1547-7185
pISSN - 0022-2429
DOI - 10.2307/1252285
Subject(s) - market orientation , business , context (archaeology) , organizational performance , industrial organization , marketing , paleontology , biology
In recent years, a market-oriented corporate culture increasingly has been considered a key element of superior corporate performance. Although organizational innovativeness is believed to be a pot...
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