Open AccessEnhancing and Measuring Consumers' Motivation, Opportunity, and Ability to Process Brand Information from Ads
Author(s) -
Deborah J. MacInnis,
Christine Moorman,
Bernard J. Jaworski
Publication year - 1991
Publication title -
journal of marketing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 7.799
H-Index - 243
eISSN - 1547-7185
pISSN - 0022-2429
DOI - 10.2307/1251955
Subject(s) - business , advertising , process (computing) , marketing , psychology , computer science , operating system
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