Open AccessThe Convergence of Planning and Execution: Improvisation in New Product Development
Author(s) -
Christine Moorman,
Anne S. Miner
Publication year - 1998
Publication title -
journal of marketing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 7.799
H-Index - 243
eISSN - 1547-7185
pISSN - 0022-2429
DOI - 10.2307/1251740
Subject(s) - improvisation , new product development , product (mathematics) , marketing , process management , business , convergence (economics) , computer science , knowledge management , psychology , economics , mathematics , art , geometry , visual arts , economic growth
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