A Diminished Self: Entrepreneurial and Therapeutic Ethos Operating with a Common Aim | Zendy

Kristiina Brunila | Zendy

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A Diminished Self: Entrepreneurial and Therapeutic Ethos Operating with a Common Aim

Author(s) -

Kristiina Brunila

Publication year - 2012

Publication title -

european educational research journal

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 0.715

H-Index - 34

ISSN - 1474-9041

DOI - 10.2304/eerj.2012.11.4.477

Subject(s) - ethos , subjectivity , power (physics) , sociology , ideal (ethics) , work (physics) , neoliberalism (international relations) , entrepreneurship , pedagogy , gender studies , public relations , social science , political science , epistemology , mechanical engineering , philosophy , physics , quantum mechanics , law , engineering

This article focuses on the aim of creating a flexible and self-centred self by means of entrepreneurial and therapeutic education. It is an analysis that uses documents from project-based educational programmes as well as interviews with young adults and the people who work with them in these programmes. The data are examined using a Foucauldian and feminist analysis of discursive power and subjectivity. The author argues that entrepreneurial and therapeutic forms of education related to young adults lead to a particular kind of ideal self which she refers to as diminished.

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