Influence of healthcare institution managers' proactive approach to communication activities on patient satisfaction | Zendy

Vinka Filipović | Zendy; Slavica Cicvaric | Zendy; Velimir Štavljanin | Zendy; Vesna Damnjanović | Zendy; Zoran Radojičić | Zendy; Nevenka Žarkić-Joksimović | Zendy; Aleksandra Gogic | Zendy

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Influence of healthcare institution managers' proactive approach to communication activities on patient satisfaction

Author(s) -

Vinka Filipović,

Slavica Cicvaric,

Velimir Štavljanin,

Vesna Damnjanović,

Zoran Radojičić,

Nevenka Žarkić-Joksimović,

Aleksandra Gogic

Publication year - 2010

Publication title -

vojnosanitetski pregled

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 0.123

H-Index - 19

eISSN - 2406-0720

pISSN - 0042-8450

DOI - 10.2298/vsp1004267f

Subject(s) - health care , context (archaeology) , customer satisfaction , patient satisfaction , test (biology) , institution , business , marketing , nursing , public relations , knowledge management , psychology , medicine , political science , computer science , paleontology , law , biology

Over the recent years customer satisfaction program as a tool for patient satisfaction has been recognized as an important issue in healthcare services. The aim of this preliminary study was to explore an influence of healthcare institution managers' approach and attitudes to marketing and public relations activities (communication activities), in the context of implementation of customer satisfaction programs, on patient satisfaction.

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