The role of event tourism strategy of Serbia in strategic planning | Zendy

Željko Bjeljac | Zendy; Marijana Pantić | Zendy; Marko Filipović | Zendy

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The role of event tourism strategy of Serbia in strategic planning

Author(s) -

Željko Bjeljac,

Marijana Pantić,

Marko Filipović

Publication year - 2013

Publication title -

spatium

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 0.13

H-Index - 7

eISSN - 2217-8066

pISSN - 1450-569X

DOI - 10.2298/spat1330054b

Subject(s) - tourism , event (particle physics) , product (mathematics) , strategic development , business , strategic planning , regional science , regional development , geography , economic growth , economy , marketing , economics , business administration , physics , geometry , mathematics , archaeology , quantum mechanics

Tourist events represent not only a significant tourism potential, but also the touristic product of Serbia. There are approximately 2500 events every year, attended by several million visitors from Serbia and all around the world. Since the 1990s in the world and since the beginning of the 21st century in Serbia, the organization and development of events has become a significantly profitable activity. Certain countries developed event tourism strategies on the level of the country or on the regional level; in Serbia, the event tourism is mentioned in the national tourism development strategies and certain regional ones. This paper targets the need for development of Event Tourism Strategy on the level of Serbia

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