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Research on natural and cultural heritage as one of the key levers of   sustainable tourism development in Serbia has been conducted 2010, for the   elaboration of the Master plan for Sustainable Rural Tourism Development in   Serbia. To evaluate achieved and potential attractiveness of natural and   cultural heritage at rural Serbia the FAS methodology was implemented, and   the results of this evaluation are discussed. Based on achieved and potential   attractiveness and accessibility of natural and cultural heritage, and other   criteria, the rural tourism clusters have been established. Methodology for   rural tourism clusters identification and prioritization is presented, and   the results of prioritization discussed. Elaboration of the Master plan for   Sustainable Rural Tourism Development in Serbia has been based on the   holistic approach. Therefore the aim of rural tourism development is to   protect, revitalize and use the natural and cultural assets in sustainable   way to benefit the rural communities. Challenges and possibilities for   sustainable heritage utilization, sustainable rural tourism development, and   management arrangements are discussed for two cases - Viminacium   archaeological park and Mountain Stara planina Nature Park. Based on analyzed   cases the evaluation criteria for management of sustainable heritage   utilization and rural tourism development are proposed

Sustainable heritage utilization in rural tourism development in Serbia