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Empirical research on different problems and aspects of the LGBT population   is no longer so rare in Serbia. This community and its problems are often   the cause of strong reactions in one part of society. Therefore, attitudes   of the general population towards the LGBT community can be used for   creating value orientations indicators. In this paper, we will show the   importance of cognitive interviews in the assessment of such indicators. A   cognitive interview allows us to methodologically investigate the validity   of the questions (statements) used in the questionnaire. The indicator to   which we have paid attention in this paper (?Gay men and lesbians should be   free to live their life?) is a good example of what role a cognitive   interview can have in sociological research. By using the cognitive   interview, it is possible to explore the different meanings that respondents   attach to specific statements or specific terms. As such, the method also   points to ?unexpected? meanings that the researchers did not have in mind.

sociologija

Contribution of a cognitive interview to assessing the validity of indicators and data quality in quantitative research on the example of attitudes toward gays and lesbians