Various phenomena related to the revilement of kitsch

The author is interested in the phenomena of kitsch that can be found in various dimensions of modern life. The question that can be asked nowadays is: ’Is there any segment of modern life without kitsch’? We could say that there is not only a phenomenon of the kitsch-subject but also of the kitsch-object that entered modern society. Kitsch-subject is often defined as a person who sees the value as in a kitschy way. That person usually thinks that a work of art is of the same value as an expensive car or Persian carpet and buys these objects in order to gain in reputation. So he(she) usually decides to decorate his house and office with a lot of expensive paintings, books and furniture. In that way the kitsch-subject becomes a kitsch-object because he becomes a victim and a ’slave’ of all these objects. It is well-known that even the greatest authors sometimes create for the masses of people and add to the works some segments in order to make people buy the objects they made. So, the author is trying to point out that kitsch is a very common phenomenon that can be displayed in many different ways