Development and validation of a new measure of travel destination personality | Zendy

Sanja Kovačić | Zendy; Tamara Jovanović | Zendy; Bojana M. Dinić | Zendy

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Development and validation of a new measure of travel destination personality

Author(s) -

Sanja Kovačić,

Tamara Jovanović,

Bojana M. Dinić

Publication year - 2019

Publication title -

psihologija

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 0.222

H-Index - 16

eISSN - 1451-9283

pISSN - 0048-5705

DOI - 10.2298/psi190423016k

Subject(s) - psychology , sophistication , personality , sincerity , discriminant validity , scale (ratio) , construct validity , social psychology , facet (psychology) , construct (python library) , big five personality traits , psychometrics , developmental psychology , internal consistency , computer science , cartography , geography , social science , sociology , programming language

The main aim of this study was to develop a new scale for measuring travel destination personality – the Destination Personality Scale (DPS). It was assumed that DPS will confirm the applicability of the five-factor structure of the original Brand Personality Scale (BPS) by Aaker (1997) when more appropriate adjectives for the description of travel destination personality are generated. Results confirmed the five-factor structure of DPS, with dimensions Excitement, Sincerity, Competence, Ruggedness, and Sophistication. The final version of DPS consists of 24 items and subscales showed good construct (convergent and discriminant) and criterion validity, as well as reliability. [Project of the Serbian Ministry of Education, Science and Technological Development, Grant no. 176020 OI: Transformation of geospace in Serbia - past, current problems and solution proposals]

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