The impact of frequency rating scale formats on the measurement of latent variables in web surveys - an experimental investigation using a measure of affectivity as an example | Zendy

Natalja Menold | Zendy; Christoph J. Kemper | Zendy

Open Access

The impact of frequency rating scale formats on the measurement of latent variables in web surveys - an experimental investigation using a measure of affectivity as an example

Author(s) -

Natalja Menold,

Christoph J. Kemper

Publication year - 2015

Publication title -

psihologija

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 0.222

H-Index - 16

eISSN - 1451-9283

pISSN - 0048-5705

DOI - 10.2298/psi1504431m

Subject(s) - psychology , rating scale , statistics , scale (ratio) , latent variable , reliability (semiconductor) , measurement invariance , sample (material) , negative affectivity , convergent validity , population , factorial , econometrics , social psychology , mathematics , psychometrics , structural equation modeling , confirmatory factor analysis , power (physics) , physics , chemistry , personality , chromatography , quantum mechanics , internal consistency , mathematical analysis , demography , sociology

The effects of verbal and/or numerical labeling and number of categories on the measurement of latent variables in web surveys are addressed. Data were collected online in a quota sample of the German adult population (N = 741). A randomized 2x2x2 experimental design was applied, with variation of the number of categories, as well as of verbal and numerical labeling, using an abbreviated version of the Positive and Negative Affect Schedule (PANAS). Experimental manipulation of the rating scale formats resulted in an effect on measurement model testing and reliability, as well as on factorial and convergent validity. In addition, measurement invariance between several rating scale formats was limited. With the five category end verbalized and fully labeled seven category formats, acceptable results for all measurement quality metrics could be obtained

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