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Online surveys have become a popular method for data gathering for many   reasons, including low costs and the ability to collect data rapidly.   However, online data collection is often conducted without adequate   attention to implementation details. One example is the frequent use of the   forced answering option, which forces the respondent to answer each question   in order to proceed through the questionnaire. The avoidance of missing data   is often the idea behind the use of the forced answering option. However, we   suggest that the costs of a reactance effect in terms of quality reduction   and unit nonresponse may be high because respondents typically have   plausible reasons for not answering questions. The objective of the study   reported in this paper was to test the influence of forced answering on   dropout rates and data quality. The results show that requiring participants   answer every question increases dropout rates and decreases quality of   answers. Our findings suggest that the desire for a complete data set has to   be balanced against the consequences of reduced data quality

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Implementation of the forced answering option within online surveys: Do higher item response rates come at the expense of participation and answer quality?