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The subject of paper is a study of the possibilities for the development of   small businesses and enterprise in the region of the Lake Skadar National   Park, with an emphasis on a marketable tourism product. In a time of   transition such as this, progress in the economy and therefore in tourism is   highly dependent on the creation of a range of tourism products that are   attractive both to the major consumer segments and to the niche market. Their   successful promotion is intended to secure economic growth and a higher   standard of living for the local population. The basic methodological   approach has been secondary research, based on existing bibliographical   sources. Primary research has included field visits, surveys of the local   population, interviews with relevant representatives of small businesses and   of the National Park and analysis of the results collected. The findings   point to a need for change in the economic structure in favour of the   development of small business and enterprise and for their networking with   the objective of creating competitive products, facilitating employment and   securing access to the market. In order to breathe life into this as yet   underdeveloped region, potential sources of financing need to be secured and   greater initiative on the part of the national and local government is   needed. The cluster model is also considered herein as a way of halting   economic and social decline in the local population, especially in terms of   connecting the more developed southern region with the undeveloped north.   Since the discussion concerns business development in an area that is under a   special protection regime - which requires continual monitoring of carrying   capacities - a priority in future development must be the sustainability of   the natural and economic system in this region

Development of small businesses in tourism in the Lake Skadar National Park