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This paper discusses the phenomenon of misleading about “the game you are   in.” Individuals who mislead others in this way draw on the fact that we   rely on social norms for regulating the levels of alertness, openness, and   trust we use in different epistemic situations. By pretending to be in a   certain game with a certain epistemic situation, they can entice others to   reveal information or to exhibit low levels of alertness, thereby acting   against their own interests. I delineate this phenomenon from direct lies   and acts of misleading by implication, and discuss some variations of it. I   then ask why and under what conditions it is morally wrong to mislead others   about the game they are in. I distinguish three normative angles for   understanding the phenomenon: deontological constraints, free-riding on a   shared cultural infrastructure, and implicit discrimination against   outsiders and atypical candidates. I conclude by briefly discussing some   practical implications

The game you are in: Misleading through social norms and what’s wrong with it