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The aim of this article is to examine the social context of the banking  business and to define the basic attributes of corporate social  responsibility and ethics in commercial banking. One part of the presents the  results of the author’s empiric research into the moral attitudes of bank  employees in the Slovak Republic. The importance of ethical standards for  financial markets is based on the purpose of commercial banks and other  financial institutions, which operate with the money of others. The financial  crisis has revealed other significant economic implications, and the  considerable lack of moral values in commercial banking has been reflected in  bankers’ unscrupulous approach to their clients. The crisis has also caused a  fundamental turnaround in public opinion towards commercial banking and has  increased the pressure to apply moral principles, which represent an  appropriate complement to banking regulation. The results of our research  show a low level of employee loyalty in the banking sector of the Slovak  Republic. This paper can serve as an inspiration for future economic and  sociological research by emphasizing the fact that pursuit of profit can be  compatible with added social value

Social responsibility and ethics in the banking business: Myth or reality? A case study from the Slovak Republic