A question of strategy: To be a pioneer or a follower? | Zendy

Djordje Kalicanin | Zendy

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A question of strategy: To be a pioneer or a follower?

Author(s) -

Djordje Kalicanin

Publication year - 2008

Publication title -

economic annals

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 0.148

H-Index - 12

eISSN - 1820-7375

pISSN - 0013-3264

DOI - 10.2298/eka0877089k

Subject(s) - pace , profitability index , product (mathematics) , business , market share , industrial organization , process (computing) , new product development , strategic management , marketing , economics , finance , computer science , geography , geometry , mathematics , geodesy , operating system

One of the most important questions faced by business leaders in the strategic management process is a choice of timing to launch new product/technologies and enter new markets. There are two options: to be a pioneer or to be a follower. Both have advantages and risks. Pioneers often have higher profitability, greater market share, and a longer business life, but the relative success of each strategy depends on several factors, both internal and external (pace of evolution of technology and markets)

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