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E-commerce notably increases the reach of enterprises, bringing a firm's  products and services into the international arena. In times of shrinking  domestic markets, due to national crises, becoming available in global  markets is essential for survival and growth. We have thus held three focus  group interactions to produce a set of strategic recommendations with regards  to how to improve e-Commerce adoption levels in Iberian enterprises,  essential in times of local hardship and market contraction. Suggestions  include creating actions to influence governments to re-evaluate the  legislation that regulates e-Commerce, making it more transparent;  encouraging venture capitalists, banks and business angels to finance such  e-Commerce endeavors; encouraging higher education institutions (HEI) to  partner with Iberian enterprises to ensure knowledge transfer in both  directions; creating, with HEI and training organizations, a set of new  training courses directed at Iberian enterprises and focusing on concepts  such as Web 2.0 capabilities and a coherent online organizational identity.  Fundamental is the perspective that e-Commerce is a strategic issue,  warranting funds and qualified personnel, at different levels in the  hierarchy, for adequate strategic e-intent, e-vision, and e-mission  formulation, followed by effective e-process implementation.

Increasing the reach of enterprises through electronic commerce: A focus group study aimed at the cases of Portugal and Spain