Table eggs of known origin and guaranteed quality: Brand egg

The fact that most of consumers according to polls and questionnaires in our country, value the most freshness of eggs, and that at the same time they are not satisfied with it, there is necessity to provide guaranteed fresh eggs of high quality. Similar situation in other countries and cities in Serbia has induced some of producers of table eggs to develop production programs and marketing of eggs of known origin and guaranteed quality. Table eggs are produced and sold according to demands of consumers with integrated control system based on two EU Directives (No 1907/90 and No 1274/91). Program contains several components (defining of brand, production, quality control, commercial advertising) and each of the components is of conceptual importance, integral part and as such cannot be left out or neglected. In general, product of such Program cannot be only brand egg but result of entire integrated system of production, sale, quality control, marketing, and represent links in the chain - from producer of eggs to consumer.