O CONHECIMENTO DA CULTURA PARA A CRIAÇÃO DE SISTEMAS INTELIGENTES, UM ESTUDO DAS NOTÍCIAS EM MÍDIAS DIGITAIS

The new digital technologies allied to web changed the way in which people relate to news media. This becomes a challenge for who works with manipulation of journalistic content because there is a great resistance to change a settled culture. Therefore, to create better systems it ́s necessary to start mapping the culture, understanding it as all interpersonal relationships that assist in creating systems. This paper presents media professionals positioning on some recent questions for which the newspaper offices are facing through the application of the Delphi technique.