Open AccessEthics and CSR: the strategy debate
Author(s) -
Patrizia Gazzola,
Gianluca Colombo
Publication year - 2014
Publication title -
confluências | revista interdisciplinar de sociologia e direito
Language(s) - English
Resource type - Journals
eISSN - 2318-4558
pISSN - 1678-7145
DOI - 10.22409/conflu16i1.p332
Subject(s) - corporate social responsibility , business ethics , dimension (graph theory) , business , strategic management , public relations , political science , marketing , mathematics , pure mathematics
The aim of the paper is to find a link between CSR, ethic and strategy. First we analyze the evolution in the concept of Social Responsibility, the ethical dimension of CSR and the integration of ethics and CSR in the business strategy. In the paper the strategy becomes part of the culture of the economic entity and it is fully integrated into long-term strategy. In the second part of the paper, to better understand the link between CSR, ethic and strategy, we consider two Italian companies that have distinguished themselves for their CSR strategy: Olivetti and Luxottica.
Accelerating Research
Robert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom
Address
John Eccles HouseRobert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom