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Media Economics: Applying Economics to New and Traditional Media does not confine itself to Canada, instead it takes a more global view that includes examples and cases from around the world. As a result, it could be appropriate as the core text for an introductory Media Economics course in a wide range of countries. Its inclusion of much Canadian material and its focus on questions of particular concern in Canada, such as cultural protectionism and public broadcasting, make it especially relevant for a Media Economics course at a Canadian school.