Media Economics: Applying Economics to New and Traditional Media | Zendy

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Media Economics: Applying Economics to New and Traditional Media

Author(s) -

Marc Edge

Publication year - 2006

Publication title -

canadian journal of communication

Language(s) - English

Resource type - Journals

eISSN - 1499-6642

pISSN - 0705-3657

DOI - 10.22230/cjc.2006v31n3a1655

Subject(s) - protectionism , focus (optics) , media theory , public broadcasting , broadcasting (networking) , core (optical fiber) , mainstream economics , economics , positive economics , political science , sociology , media studies , applied economics , international trade , computer science , telecommunications , law , computer network , physics , optics

Media Economics: Applying Economics to New and Traditional Media does not confine itself to Canada, instead it takes a more global view that includes examples and cases from around the world. As a result, it could be appropriate as the core text for an introductory Media Economics course in a wide range of countries. Its inclusion of much Canadian material and its focus on questions of particular concern in Canada, such as cultural protectionism and public broadcasting, make it especially relevant for a Media Economics course at a Canadian school.

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