Rewards-supply aggregate planning in the management of loyalty reward programs : a stochastic linear programming approach | Zendy

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Rewards-supply aggregate planning in the management of loyalty reward programs : a stochastic linear programming approach

Author(s) -

Yuheng Cao

Publication year - 2011

Language(s) - English

Resource type - Dissertations/theses

DOI - 10.22215/etd/2011-09591

Subject(s) - linear programming , loyalty , aggregate (composite) , operations research , marketing , computer science , business , economics , humanities , mathematical economics , mathematics , mathematical optimization , art , materials science , composite material

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