
Market orientation and business performance : an empirical study comparing Canadian manufacturers and telecommunications equipment manufacturers of Canada
Author(s) -
Alain Rojas-Saldana
Publication year - 2018
Language(s) - English
Resource type - Dissertations/theses
DOI - 10.22215/etd/2004-06047
Subject(s) - business , telecommunications equipment , market orientation , telecommunications , empirical research , industrial organization , marketing , engineering , mathematics , statistics