
Strategic advertising behaviour and public policy in the Canadian pharmaceutical industry.
Author(s) -
Ronald Corvari
Publication year - 2018
Language(s) - English
Resource type - Dissertations/theses
DOI - 10.22215/etd/1991-01951
Subject(s) - pharmaceutical industry , advertising , business , marketing , public policy , industrial organization , economics , microbiology and biotechnology , economic growth , biology