Open AccessA case study of the marketing plan development process in high technology firms.
Author(s) -
Michael MacInnis
Publication year - 2018
Language(s) - English
Resource type - Dissertations/theses
DOI - 10.22215/etd/1988-01382
Subject(s) - marketing plan , process (computing) , business , process management , plan (archaeology) , marketing , computer science , geography , archaeology , operating system