Open AccessDigital Marketing: Overview
Author(s) -
Pritibala Sudhakar Ingle,
Anita Desai,
Ravikant D. Kale
Publication year - 2018
Publication title -
international journal for research in applied science and engineering technology
Language(s) - English
Resource type - Journals
ISSN - 2321-9653
DOI - 10.22214/ijraset.2018.3076
Subject(s) - business , marketing , computer science
Digital marketing is prime to businesses’ success in today’s era of engagement marketing. Promoting brands, products, and services online and thru mobile applications is quickly becoming table stakes. So as a marketer, you want to get on board. But online advertising is simply the tip of the iceberg. Marketers need to dig deep into today’s vast and complex cross-channel world to get the foremost impactful strategies required to create a thriving business.
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