Program Corporate Social Responsibility (CSR) SENDIK BRI Stusi Kasus : Pelaksanaan CSR Sentral Pendidikan Bank Rakyat Indonesia Padang Terhadap Masyarakat Pasar Baru, Kelurahan Cupak Tangah, Kecamatan Pauh
Author(s) -
Dian Oktavia
Publication year - 2013
Publication title -
jurnal pelangi
Language(s) - English
Resource type - Journals
eISSN - 2460-3740
pISSN - 2085-1057
DOI - 10.22202/jp.2012.v5i1.2
Subject(s) - corporate social responsibility , baru , business , business administration , accounting , political science , law , theology , islam , philosophy
Development of a country not just the responsibility of government alone, every human being contributes to social welfare and community enhancement. The business role is to promote healthy economic growth with environmental considerations are a factor. Now the business is no longer just pay attention to the company's financial records alone (single bottom line), but already includes the financial aspects, social aspects and environmental aspects of the so-called triple bottom line. Synergy of these three key elements of the concept of sustainable development (sustainable development). patterns of partnership (partnership) with all stakeholders to play a role in development, while improving its performance in order to continue to survive and even thrive into the compa pany that is able to compete. These efforts can be generally referred to as corporate social responsibility or corporate citizenship and is intended to encourage more ethical business world in carrying out its activities so as not to influence or a negative impact on society and the environment, so that eventually the business will be able to survive in a sustainable manner to obtain economic benefits the main aim of the business world.
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