A contra hegemonia das imprensas brasileira e venezuelana

The aim of this paper is, by Gramsci's hegemony concept, to analyze Brazilian and Venezuelan media behavior by its political opinions. Gramsci's theory claims that the media are hegemony's private apparatuses whose purpose is to assure society's intellectual and moral organization in order to obtain the consent about the dominant ideology. Brazilian media has a conservative and opinionative behavior in facing national politics. During Lula's government, the media oppositional view was so strong that it received the title of “Partido da Imprensa Golpista – PIG” (Media's Coup Party). In Venezuela's case, the media became the Chavez-opposition representative and even organized a Coup d’etat. This paper is divided in four parts, being the first one the presentation of Gramsci’s theory; second and third parts consist in case studies of Brazil and Venezuela respectively. The final part presents the conclusions where it is possible to observe the ideological conflict between both States and their hegemony private apparatuses, which ideologies remain coupled with the previous historic blocs.