Impacts of Physical Factors on Increasing the Sense of Vitality in Local Markets from the Perspective of Environmental Psychology Case Study: Amirkola, Babol

The formation of the markets or commercial and industrial centres has always been consistent with the process of city development and the bilateral effect of these two on each other has always contributed to the process of their development. In other words, the development of a city has necessitated the establishment of economic centres namely markets. However, nowadays, due to sole consideration of economic aspects of the markets, the shopping areas have lost their attractiveness to most citizens. Therefore, because of lack of freshness in the of markets, establishment of effective social interactions in the context of markets is not possible. This is while the atmosphere of the markets along with business activities and people’s routine life can play a significant role in the activeness of a city. Thus, paying attention to the vitality of the markets in city neighbourhoods seems crucial. The present study, therefore, aimed to investigate the influential factors in creating and promoting the vitality of the local markets. The method of this study was descriptive-analytical and the data was collected through library study and questionnaire. The data analysis revealed that most of the changes in the vitality of Amirkola’s local markets were due to changes in the physical factors.