Open AccessCelebrity Endorsement in Advertising: A double-edged Sword
Author(s) -
Mazzini Muda,
Rosidah Musa,
Lennora Putit
Publication year - 2017
Publication title -
journal of asian behavioural studies
Language(s) - English
Resource type - Journals
ISSN - 2514-7528
DOI - 10.21834/jabs.v2i3.188
Subject(s) - sword , advertising , art , business , computer science , world wide web
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