Open AccessApplying new innovative market research methods in the innovation process of new products
Author(s) -
Tímea Gál,
Mihály Soós,
Zoltán Szakály
Publication year - 2017
Publication title -
international journal of engineering and management sciences
Language(s) - English
Resource type - Journals
ISSN - 2498-700X
DOI - 10.21791/ijems.2017.3.6.
Subject(s) - netnography , marketing , process (computing) , the internet , business , product (mathematics) , new product development , multidisciplinary approach , market penetration , focus group , product innovation , market research , knowledge management , computer science , sociology , social media , social science , geometry , mathematics , world wide web , operating system