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Abstrak Studi ini bertujuan untuk lebih memahami keberadaan ekonomi kreatif sebagai talenta baru yang diprediksi mampu memicu daya saing daerah. Hingga saat ini, pengangguran, kemiskinan, dan pertumbuhan ekonomi masih menjadi persoalan klasik yang memerlukan solusi. Studi ini menggunakan pendekatan deskriptif-kualitatif dengan metode studi literatur. Hasil analisis menyatakan bahwa ekonomi kreatif merupakan ide/gagasan yang diharapkan memberi nilai tambah ekonomi. Ekonomi kreatif merupakan alternatif solusi permasalahan perekonomian. Namun, dalam penyelenggaraannya seringkali menemui kendala. Direkomendasikan kepada Pemerintah maupun pemerintahan daerah agar segera membangun komitmen, membenahi regulasi, dan mengaktualisasikan ekonomi kreatif, sehingga keberadaan ekonomi kreatif dapat menstimulasi pertumbuhan ekonomi dan meningkatkan daya saing daerah dan bahkan nasional. Abstract This study aims to understanding the presence of creative economy as a new talent that predicted as a trigger for regional competitiveness. Until now, unemployment, poverty, and economic growth became a classic problem that requires solutions. This study use descriptive-qualitative approach with literature study method. The analysis results stated that creative economy is an idea that hopefully adding the economic value. Creative economy is an alternative solution for the economic problems. However, the implementation is constantly facing obstacles. It is highly recommended that central and local government must immediately build a commitment to improve regulations and to actualized creative economy so that the presence of creative economy can stimulate economic growth and enhance regional and even national competitiveness.

Ekonomi Kreatif: Talenta Baru Pemicu Daya Saing Daerah