An Empirical Study of Coastal Tourism Development Strategy in Pasir Padi Beach of Pangkalpinang City Indonesia

Tourism is considered as one of the strategic industries that many countries earn foreign exchange from tourism sector. Pangkalpinang city as a capital city of Bangka Belitung Province has a coastal tourism which is potential to develop, namely Pasir Padi beach, considering that the location is near the center of the city, it is not only has an easy access from the air port and but also close to the harbor. Pangkalpinang already set up some short and long term strategies for the development of coastal areas, but it seems that it did not run well from the problems faced by the government and local people. Therefore the tourism focus of Pangkalpinang city, Pasir Padi beach, needs to be evaluated and developed in such a way to make it more interesting while preserving the area, since beach areas are prone to damage if not maintained properly. This will make it a sustainable coastal tourism for now and future. Hence, this research was conducted to analyze and examine the strategic planning of sustainable tourism development of Pasir Padi, and analyze the supporting and constraining factors in the development in Pasir Padi beach.