SELECTION OF FRESH FRUIT BUNCH MARKETING CHANNEL IN SMALLHOLDER OIL PALM PLANTATION IN ACEH PROVINCE | Zendy

Mawardati Mawardati | Zendy

AI Assistant Blog Pricing

Home ZAIA Blog

Open Access

SELECTION OF FRESH FRUIT BUNCH MARKETING CHANNEL IN SMALLHOLDER OIL PALM PLANTATION IN ACEH PROVINCE

Author(s) -

Mawardati Mawardati

Publication year - 2018

Publication title -

jurnal aplikasi manajemen

Language(s) - English

Resource type - Journals

eISSN - 2302-6332

pISSN - 1693-5241

DOI - 10.21776/ub.jam.2018.016.02.07

Subject(s) - marketing channel , multinomial logistic regression , palm oil , factory (object oriented programming) , production (economics) , business , loan , agricultural science , marketing , selection (genetic algorithm) , channel (broadcasting) , agricultural economics , economics , mathematics , statistics , engineering , environmental science , finance , artificial intelligence , computer science , electrical engineering , macroeconomics , programming language

This research was conducted at smallholder plantation in Aceh Province in January- March 2015. The purpose of this research is to analyze the factors that influence farmers in choosing marketing channel in smallholder oil palm plantation in Aceh Province. The analytical method used in this study was multinomial logit. The result of the analysis shows that several factors, namely the age of farmers, production volume, loan capital, and the price of fresh fruit bunch (FFB) are the factors that become the basis of consideration of farmers in choosing marketing channel of large traders. Based on the result of regression coefficient, it is known that production volume was the most dominant factor affecting the farmers in choosing marketing channel of large traders. Meanwhile, all independent variables which were analyzed did not have a significant effect on the selection of marketing channels of Palm Oil Factory (POF).

The content you want is available to Zendy users.

Already have an account? Click here to sign in.

Having issues? You can contact us here

Accelerating Research