SMES’ INNOVATION OF THE MEDIATOR OF THE INFLUENCE OF THE IMPLEMENTATION OF CSR PROGRAM ON COMPETITIVE ADVANTAGE OF SMES IN MALANG | Zendy

Ratnawati Ratnawati | Zendy

Open Access

SMES’ INNOVATION OF THE MEDIATOR OF THE INFLUENCE OF THE IMPLEMENTATION OF CSR PROGRAM ON COMPETITIVE ADVANTAGE OF SMES IN MALANG

Author(s) -

Ratnawati Ratnawati

Publication year - 2017

Publication title -

jurnal aplikasi manajemen

Language(s) - English

Resource type - Journals

eISSN - 2302-6332

pISSN - 1693-5241

DOI - 10.21776/ub.jam.2017.015.02.10

Subject(s) - business , competitive advantage , government (linguistics) , corporate social responsibility , small and medium sized enterprises , unit (ring theory) , industrial organization , structural equation modeling , marketing , business administration , public relations , finance , linguistics , philosophy , mathematics education , mathematics , political science , statistics

The purpose of this study is to study the effect of CSR program implementation on SME innovation as a mediator of CSR program influence of competitiveness of Competitive Small Medium Enterprises in Malang City. The analysis unit used is Small and Medium Enterprises (UKM) located in Malang City which gets CSR program from Government or Private sector of 198 SMEs, out of 460 SMEs who received assistance from the CSR program. Analytical tool used is Structural Equation Modeling (SEM). The results show that partnerships with government and private parties through CSR programs can contribute to the improvement of innovation for SMEs, through innovation of products, processes and business systems of SMEs, so as to create competitive advantage.

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