THE EFFECT OF ENTREPRENEURSHIP ORIENTATION TOWARD MARKET ORIENTATION AND PERFORMANCE OF SONGKOK MSME IN GRESIK REGENCY | Zendy

Ina Syarifah | Zendy; Muhammad Kholid Mawardi | Zendy; Mohammad Iqbal | Zendy

AI Assistant Blog Pricing

Home ZAIA Blog

Open Access

THE EFFECT OF ENTREPRENEURSHIP ORIENTATION TOWARD MARKET ORIENTATION AND PERFORMANCE OF SONGKOK MSME IN GRESIK REGENCY

Author(s) -

Ina Syarifah,

Muhammad Kholid Mawardi,

Mohammad Iqbal

Publication year - 2020

Publication title -

the international journal of accounting and business society

Language(s) - English

Resource type - Journals

ISSN - 2355-2905

DOI - 10.21776/ub.ijabs.2020.28.2.4

Subject(s) - entrepreneurial orientation , entrepreneurship , market orientation , business , research object , small and medium sized enterprises , originality , marketing , orientation (vector space) , value (mathematics) , business administration , psychology , statistics , mathematics , creativity , social psychology , geometry , finance

Purpose — This research aims to determine the effect of entrepreneurial orientation on market orientation, entrepreneurial orientation on the performance of MSMEs, and market orientation towards the performance of MSMEs. Design/methodology/approach — The object of this research is Songkok Micro Small and Medium Enterprises (MSME) in Gresik Regency. Findings — The results of this study indicate that entrepreneurial orientation has a significant effect on market orientation, entrepreneurial orientation has a significant effect on the performance of MSMEs, and market orientation has a significant effect on the performance of MSMEs. Practical Implications — The entrepreneurial movement plays a role in economic development in Indonesia. Although the number of entrepreneurs in Indonesia is still relatively low compared to other Southeast Asian countries, according to the 2015-2016 GEM Indonesia Report survey, the intention of entrepreneurship in Indonesia is high compared to Singapore, Thailand, Vietnam and Malaysia. Originality/value — This research uses a cluster sampling method involving 163 respondents and uses PLS (Partial Least Square) analysis tools with SmartPLS 3.0 software. Keywords — Orientation; Market Orientation; Performance of MSMEs

The content you want is available to Zendy users.

Already have an account? Click here to sign in.

Having issues? You can contact us here

Accelerating Research