FACTORS INFLUENCING PATIENTS’ DECISION IN SELECTING BENGKULU REGIONAL GENERAL HOSPITAL IN INDONESIA

The objectives of this study are to find: 1) Physical evidence influencing patients’ Decision in selecting Rumah Sakit Umum Daerah Bengkulu City; 2) Medicine rate influencing patients’ Decision in selecting Rumah Sakit Umum Daerah  Bengkulu City; 3) Administrative service influencing patients’ Decision in selecting Rumah Sakit Umum Daerah  Bengkulu City and; 4) Quality of Doctors influencing patients’ Decision in selecting Rumah Sakit Umum Daerah  Bengkulu City. The sampling method used in this study is accidental sampling by distributing questionnaire to 151 patients or patients’ family who use health facility of inpatient in Rumah Sakit Umum Daerah Bengkulu City. The data analysis used is multilinear regression with computer application program of Statistical Package for the Social Science (SPSS) 22.0.Version. The result showed physical evidences,  and administrative service,  partially influence positively to patients’ Decision in selecting Rumah Sakit Umum Daerah  Bengkulu City. However the medicine rate and quality of doctors partially does not influence patients’ Decision in selecting Rumah Sakit Umum Daerah Bengkulu City Key words: Physical Evidence, Medicine Rate, Administrative Service, Quality of Doctors, Selecting Decision