THE EFFECT OF PACKAGING, SATISFACTION AND IMAGE ON CUSTOMER LOYALTY OF THE EL RAYHAN COMPANY | Zendy

Ahmed Khaled El Gammudi | Zendy; Ubud Salim | Zendy; Ananda Sabi | Zendy

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THE EFFECT OF PACKAGING, SATISFACTION AND IMAGE ON CUSTOMER LOYALTY OF THE EL RAYHAN COMPANY

Author(s) -

Ahmed Khaled El Gammudi,

Ubud Salim,

Ananda Sabi

Publication year - 2016

Publication title -

the international journal of accounting and business society

Language(s) - English

Resource type - Journals

ISSN - 1328-1992

DOI - 10.21776/ub.ijabs.2016.024.1.01

Subject(s) - loyalty business model , business , customer satisfaction , loyalty , marketing , affect (linguistics) , customer retention , customer delight , advertising , psychology , service quality , communication , service (business)

This study is aimed at investigating the effect of packaging, satisfaction, and image on customer loyalty to The El Rayhan Company, Libya. The questionnaires are employed to collect the data. The resultreveals that packaging has a positive effect on customer loyalty. Moreover, satisfaction and image affect directly on customer loyalty. However, the highest effect in this study is the packaging effect on customer loyalty.

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