Analysis of The Effect of Product Price, Product Image and Customer Satisfaction as a Mediation on Brand Loyality of Canned Fish Product from ABC Brands | Zendy

Agan Sasongko Aji | Zendy; Nuddin Harahab | Zendy

Open Access

Analysis of The Effect of Product Price, Product Image and Customer Satisfaction as a Mediation on Brand Loyality of Canned Fish Product from ABC Brands

Author(s) -

Agan Sasongko Aji,

Nuddin Harahab

Publication year - 2018

Publication title -

ecsofim (economic and social of fisheries and marine)/ecsofim (economic and social of fisheries and marine)

Language(s) - English

Resource type - Journals

eISSN - 2528-5939

pISSN - 2338-3100

DOI - 10.21776/ub.ecsofim.2018.006.01.08

Subject(s) - mediation , product (mathematics) , structural equation modeling , brand image , customer satisfaction , business , data collection , marketing , advertising , mathematics , statistics , political science , geometry , law

This research aims to analyze the influence of product price, product image and customer satisfaction as a mediation variable to brand loyality of ABC brand canned product. The research method used is descriptive with qualitative and quantitative data analysis using analysis of Structural Equation Modeling (SEM) based on Partial Least Square (PLS). Methods of data collection using questionnaires with data collection convenience sampling technique. The results showed that product image and customer satisfaction directly affect the brand loyality. While the product price variable directly or indirectly not significant

The content you want is available to Zendy users.

Already have an account? Click here to sign in.

Having issues? You can contact us here

Accelerating Research