Examining Relationships of Destination Image, Service Quality, e-WOM, and Revisit Intention to Sabang Island, Indonesia | Zendy

Rangga Restu Prayogo | Zendy; Arinta Kusumawardhani | Zendy

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Examining Relationships of Destination Image, Service Quality, e-WOM, and Revisit Intention to Sabang Island, Indonesia

Author(s) -

Rangga Restu Prayogo,

Arinta Kusumawardhani

Publication year - 2016

Publication title -

asia pacific management and business application

Language(s) - English

Resource type - Journals

eISSN - 2615-2010

pISSN - 2252-8997

DOI - 10.21776/ub.apmba.2016.005.02.3

Subject(s) - tourism , structural equation modeling , affect (linguistics) , service quality , destination image , advertising , test (biology) , psychology , marketing , sampling (signal processing) , service (business) , quality (philosophy) , business , social psychology , geography , mathematics , computer science , statistics , destinations , telecommunications , ecology , communication , philosophy , archaeology , epistemology , detector , biology

The purpose of this research is to study the relationship among destination image, service quality, e-WOM, and revisit intentions in the tourism industry. A questionnaire given to tourists who visit one of the farrest island in western part of Indonesia, Sabang Island and using sampling through the convenience sampling. A structural equation model (SEM) test with WarpPLS 3.0 was used to test the relationship between research variables. This research gathered from 150 respondents. The empirical results from PLS-SEM showed that; the destination image positive affect e-WOM and revisit intention; service quality affect e-WOM and revisit intention; e-WOM positive affect to revisit intention tourists. The implications and future research issues were discussed.

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