Current Status and Strategy of Baby Products into China Market

In the meantime, in addition to the opening up of the Chinese economy, Korean companies have tried to advance into China due to their advantages as a market and production base, but have often failed. In recent years, it has become more difficult for China to enter China due to the disappearance of merits Received(July 1, 2018), Review Result(July 18, 2018), Accepted(August 10, 2018), Published(October 31, 2018) (Graduate student) 34158 Dept. Industrial & Management Engineering, Hanbat National Univ., Dongseo-daero, Yuseong-gu, Daejeon, Korea email: janghyungwoo@gmail.com (Ph.D. course) 34158 Dept. Industrial & Management Engineering, Hanbat National Univ., Dongseo-daero, Yuseong-gu, Daejeon, Korea email: hrdmire@hanbat.ac.kr (Professor, Corresponding Author) 34158 Dept. Industrial & Management Engineering, Hanbat National Univ., Dongseo-daero, Yuseong-gu, Daejeon, Korea email: leedh@hanbat.ac.kr Current Status and Strategy of Baby Products into China Market Copyright c 2018 HSST 406 such as low labor costs and the spread of negative publicity and retaliatory measures against Korean companies in China caused by the deployment of THAAD (High Altitude Missile Defense System). However, China's infantile goods market is emerging as a new market because of rising national income , a rise in newborns due to the implementation of two children's policies, and an increase in spending on children of Baring Hou (generation born in the 1980s). In this study, to help Korean baby products companies to advance into China successfully, we surveyed the present situation of Korea and China baby products market and analyzed the questionnaires of related experts to derive basic directions and strategies for entering China. The basic directions for entering China are as follows. First, it collects various information necessary for advancement to China and conducts sufficient advance investigation. Second, we will establish an entry strategy appropriate to the characteristics of the company. Third, we select the type of business and target market through marketing strategy. Fourth, it will establish the utilization plans through accurate grasp of the recent economic environment in China. Under these basic directions, specific strategies for entry are as follows. First, strengthen the use of the Internet and SNS in brand advertising. Second, continue to strengthen our brand image. Third, secure related overseas certification to improve product reliability. Fourth, strengthen customer service as one of marketing means. Fifth, strengthen early contact marketing such as experiential learning. Sixth,focus omni channels for parents and grandparents. Seventh, use the relationship properly.